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Come and feel the South

Stories about beauty, travel, itineraries, art, sustainability, innovation, as well as the food and wine experience, to highlight our rich and unique southern Italian cultural heritage.

After the pandemic, travelers will increasingly choose nature tourism – living outdoor experiences, participating in excursions that lead to more direct contact with the surrounding environment, and paying attention to the well-being of the planet. The Amalfi Coast, magically suspended between the blue sky and the iridescent sea, is heading its tourism in this direction to continue enchanting visitors.

To protect this naturally wonderful landscape, The Amalfi Coast Tourism District is implementing a large project focused on sustainable mobility to promote electric vehicles, micro-mobility and the installation of e-charging stations.

The main aim of the initiative is to reduce the environmental impact and congestion resulting from the vehicle traffic on the road, as well as to support commuting residents. Moreover, the use of electric scooters along the coastal road will enhance the experience of those who visit the Amalfi Coast.

There is a valuable experimental program in responsible tourism called Authentic Amalfi Coast, a portal that aims to propose alternative and lesser-known travel destinations. The goal is to make the coast smarter and support the culture, tourism, and sustainability of the territory, providing information and services, experiences like rentals, agri-food, trekking as well as sustainable mobility operators.

Also on its way is a pedestrian and cycle path project, about two kilometers long, to enjoy an extraordinarily breathtaking view of the “Divine Coast.”  It will connect Amalfi and Ravello, passing through the beautiful village of Atrani. This incredible touristic route, with a low environmental impact, will be built on the outer stretch of the coast, overlooking the sea and safeguarding people walking or cycling along the Amalfi coast.

The tiny, beautiful island of Procida has recently won the title of Italy’s Capital of Culture for the year 2022, becoming the first-ever island to do so since the award was established in 2014.

Located in the Gulf of Naples, the vibrantly colorful Procida is a small island with no more than 10,000 inhabitants and a long history that dates back to around the 15th century BCE.

Its colorful houses, typical of the Mediterranean area, have inspired writers and filmmakers alike– from ancient Roman poets like Virgil to modern-day authors like Elsa Morante, whose Arturo’s Island is set right on Procida; to directors like Michael Radford and Anthony Minghella, who filmed their respective movies Il Postino and The Talented Mr Ripley on the island.

The proposal that earned the island the award La Cultura non Isola – Culture does not Isolate – is capable of conveying a poetic message, a vision of culture that reaches out from the tiny reality of an island as a well-wish for all of us, especiallyfor our country in the months to come.

The cultural project presents excellent elements of attractiveness and includes 44 projects spanning art, urban regeneration, environmental sustainability and more, involving 240 artists and 40 original works.

The cultural-based, local development project of Procida as the Italian Capital of Culture 2022 has been recognized as a European good practice and included in the peer learning program of the Cultural Heritage in Action project of the European Commission.

Long live Procida as it will accompany Italy and the Campania Region in the year of its rebirth.